Successful investment depends on choosing the company whose shares you want to invest in. Whoever wants to buy shares of a company that pays dividends must choose a successful and reliable company. Choosing the best company depends on two main factors:
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Dividend volume: Stocks that achieve increasing growth on the stock market undoubtedly outperform stocks with a constant or decreasing rate of dividends.

Dividend yield: It is a mistake to look for a stock with a high value only, as many companies have very high returns but their share prices are low, so it is necessary to ensure that there is no gap between the actual dividend yield per share and the expected dividend yield.